Interestingly, this statistic shows that Twitter seems to appeal to well-educated users. 42% of US Twitter users hold a college degree Japan comes in second place, with 55.55 million Twitter users, and India a distant third with just 22.1 million Twitter users. This makes the US the country with the most Twitter users. Next, let’s take a look at some stats that tell us more about the popular social platform, Twitter. The reason ad spend is on the rise may have something to do with the global pandemic.ĭespite many businesses cutting their advertising budget early on in the pandemic, elevated use of social media by consumers due to national lockdowns prompted many to rethink their strategy and invest more in social in order to capitalize on the increased reach. That’s an increase of around 21.3% since 2020. Social media ad spending is expected to reach $49 Billion by the end of 2021 The report also found that users spend on average 1 hour 12 minutes playing games, which makes social media twice as popular as gaming. As this stat shows, roughly a third of that is spent on social media. To put that into perspective, the average internet user spends almost 7 hours each day on their devices. Internet users spend 2 hours 25 minutes on social media each day It’s useful to take note of the gender differences in social media usage when planning your social media calendar, and strategy as a whole. Social media is also more popular amongst men in Western Europe, Central America, Southern Asia, and South-Eastern Asia. In many other countries, the reverse is true.įor example, in Western Africa, vastly more men (73%) use social media than women (46%). However, that gender divide seems to be specific to the US. 78% of women in the US actively use social media, compared to just 69% of men. The difference is pretty significant too. Social media is more popular with US females than males So, by following the latest social media trends and promoting creative, interactive content, you can easily excel at the digital marketing game.Source: WeAreSocial/Hootsuite 3. This year has proved that social media is a very powerful weapon. Moreover, interactive and creative content still tops the marketing strategies for most companies and brands. Though short videos are a hot trend this year, it is proposed that user-generated content and long-form content will have a major comeback in 2024. Moreover, e-Marketers are predicting social commerce to be an $80 billion industry by 2025. Most shoppers prefer buying products from social media directly. With increased social media consumption and pandemic regulations, social commerce has been able to thrive and grow vigorously. Social commerce has seen rapid growth in the year 2022. It has been estimated that the budget for influencer marketing can increase to 12.7% in the next few years. Moreover, they can truly embrace the benefits of digital technology by using an electronic business card to send across their contact info QR via email or social media. They can promote authenticity and build trust among your target audiences. Working with creative influencers and micro-influencers can help you grow your social presence. 1) New Social Media Features:ĭid you know that TikTok surpassed the 1 billion mark in September 2022? Latest social media features like live videos, reels, YouTube shorts, short stories are surely worth trying in 2023 for a trending social media experience. So, let’s look at some actionable tips and trends that you can include in your social media marketing strategy for 2023. But we can definitely gain some useful insights for 2023 from the social media trends and statistics of previous years. We are not astrologers who can predict the future of social media based on its stars. 43 billion social media users access social platforms using mobile devices, while only 1.32% of them use social media using a desktop.Moreover, 26.2% of customers use social media to find products for purchase. 73% of marketers believe that social media is effective for their business.There are 2.96 billion social media users who use Facebook. Facebook is still the most widely used social media platform followed by Youtube, WhatsApp, and Instagram.Currently, there are 4.89 billion social media users equating to 61.25% of the total global population.Let’s take a look at some global social media stats: are some of the most popular trends of 2022. Instagram stories and reels, Youtube shorts, TikTok short videos, and social audio platforms like clubhouse, etc. It is clear that social media trends have gone through major changes in 20. So, let’s double-check your priorities with this quick summary and get you ready for 2023. We don’t want you to miss out on any major turning point from 2022.

Trends in social media infographic